Acxiom, at its core, is a company dealing in data – more specifically, your data. Such data brokers are central players in today’s age of information, amassing vast amounts of personal details from consumers. While they claim an ethical approach to data collection, it’s essential to understand that their primary source of income is derived from selling this data to businesses, which utilize it for various purposes, ranging from targeted advertising to risk mitigation.
Now, for those wary of having their personal information floating around the digital sphere, Acxiom does provide means to opt-out and remove their data. This guide will walk you through the process of how to delete Acxiom profiles and protect your privacy.
Step-by-step Guide to Removing Yourself from Acxiom:
- Determine What Needs Removing:
- Decide on the information you want to remove: your phone number, email address, physical address, or any combination of these.
- Determine Who Is Opting Out:
- Identify the subject of the opt-out. This could be:
- Yourself
- A person for whom you are a legal guardian or hold power of attorney
- A deceased family member
- An authorized agent on behalf of a California resident
- An authorized agent on behalf of a non-California resident
- Identify the subject of the opt-out. This could be:
- Opting Out Online:
- Navigate to the Acxiom opt-out portal
- Follow the prompts, filling in the required fields based on the details you decided in the previous steps.
- In order to remove Acxiom profiles, You’ll need to provide a valid email address. Upon completion, Acxiom will send you a confirmation email to this address. Click the link in that email to validate and finalize your opt-out request.
- Opting Out via Phone:
- If you’re not comfortable using the online method or lack a valid email address, you can opt-out by phone.
- Call Acxiom at (877) 774-2094.
- Follow the voice prompts to navigate to the opt-out request section and provide the necessary information.
- If you’re acting on behalf of someone else, Acxiom has provisions to respect these requests under the California Consumer Privacy Act and other regulations.
- Ensure you have successfully completed the qualification procedures outlined by Acxiom. This will typically involve providing proof of authorization to act on the person’s behalf.
- Wait and Confirm:
- Once you’ve submitted your opt-out request, be patient. It might take some time for Acxiom to process and implement your request.
- It’s a good idea to revisit the matter in a month or two. You can use various online tools or services to check if your information still appears in data broker listings or if Acxiom has truly removed it.
Empowerment starts with knowledge. Understanding how to delete Acxiom profiles and control the flow of your personal data is a crucial skill in the digital age. While Acxiom provides avenues for opting out, always remain vigilant and regularly audit where your data resides. In a world dominated by big data, taking charge of your own can make all the difference.